Search Engine Marketing (SEM) includes:
→ Search Engine Optimization
→ Paid Placement
→ Contextual Advertising
→ Paid Search Listings

Search Engine Optimization is something done within your site. Paid ads, whether banner advertsing, or paid results for search terms, are an aspect of your online presence that you may want to consider.

PAID PLACEMENT - Banner networks can place your site in front of millions of potential customers and come in two basic varieties - Cost Per Click (CPC) and Cost Per Mille (thousand) CPM.
CPA (Cost Per Action) is another variation of CPC.

CONTEXTUAL ADVERTISING - This type of ad is designed by third parties to highlight and link phrases and terms on other sites to your website.

PAID SEARCH LISTINGS - google adwords are a very popular version of this type of ad. Your ad will appear at the top (or bottom) of search results placed with keywords you select.

An important key in paid advertising is HOW and WHERE you will be marketing.
If you are running a local pizza shop near First and Amistad in Quemado, Texas, you may not want to be paying for banners and clicks from our friends in Barcelona, Catalonia and Costa Brava, Spain. They will probably not be ordering or either delivery OR pick-up.
;-/

Running banner or contextual ads for a local business need to be restricted to your local geographical area. A popular local website could also be a good place to advertise.

National advertising, limited to the United States or even North America, can be arranged with most banner ad companies. International advertising is usually the least expensive, per one thousand views, but also has the least potential in gaining that sale or even a new customer.

E-mail us with your information, your name, your website and a little bit of information about your business, products and services. We can show you, online, on your own computer what we can do for you.

Initial consultation is free of charge, of course.

SEO - Internet Advertising Home

SEM - Search Engine Marketing to make your products and services available to the maximum number of potential customers.

SEO - Search Engine Optimization is the key to getting YOUR WEBSITE in front of new customers and clients, maximizing your already-running ads and brand recognition.

SERPs - Search Engine Results Pages/Placement via unique content that reflects your services, products and values.

How We Do It - We look at your online competition. Who ranks on page one? Why? We strive to make sure your website appears on page one, ahead of your competition, and ahead of the lists of lists that appear in many search results.
We make sure your website is cohesive, factually accurate and reflects your personality, products and services. We Don't Cheat.

Website development and re-development - we look at your current content and consult with you to make your content unique and search-engine friendly.

Follow Up - a perfect website isn't produced, made once, placed online and forgotten. Search engines like sites that are alive, changing and active. We offer a monthly, quarterly, even weekly "tweaking" update services that will help the search engines (and your regular customers) see a vibrant, vital website.

Our Guarantee - some aspects of search engine optimization are out of our control. Time of acceptance by search engines, your competition and other factors can make the process seem slow, especially for an eager business owner. WE DO NOT ASK FOR OR RECIEVE THE BULK OF OUR FEE UNTIL RESULTS HAVE OCCURRED on Google, Yahoo, or the other search engines.
We view ourselves as your partner in this endeavor.

We offer confidentiality. We can and will show you our successful SEO jobs with an appointment, call us at 302-454-3123. We are based in the Philadelphia area, but we can walk you through what we do via phone, if you are sitting in front of any computer with internet access, from anywhere in the world.

We Are 'White Hat' - that means we do not use any risky 'tricks' to give you temporary results that could get you banned later. We follow the rules, suggestions and requirements of every major search engine.